Tag Archive | "violence against men"

AMARE launches official complaint against SMRT’s violent ad against men

AMARE launches official complaint against SMRT’s violent ad against men

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Men’s advocacy group says SMRT ad clearly shows a tacit approval of female-perpetrated violence.

Photo stolen from here

Photo stolen from here

Local advocacy group AMARE (Association of Men for Action and Reaction) is launching a formal complaint against SMRT.

This after the public transport operator has been showcasing a subway advertisement for many years that clearly shows an act of violence against men.

The woman in the ad, who has a shoe fetish, is seen beaming with glee at her shoes like Imelda Marcos, while the man behind her is subjugated and suffering in silence.

Akshun Bayday, president of the men’s rights group, said: “It took us men a long time to speak up against this kind of violence because we have over the years been silenced into fear.”

“A lot of this kind of messaging saying violence against men is alright has been normalised to the extent we don’t think twice about it. But not anymore.”

As compensation, AMARE said it does not require monetary payback.

All SMRT needs to do is to put up an ad showcasing a man lying on the couch, channel-surfing while growing fat and not acknowledging calls for him to get up, as a way to undo the damage.