Tag Archive | "SAFRA"

SAFRA releases new gym ad targeting men, undoes sexism of previous ad

SAFRA releases new gym ad targeting men, undoes sexism of previous ad

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New ad tries to be politically correct, shows a man of minority race working out instead of a Chinese woman.

new-safra-sexist-ad

After receiving death threats and some complaints from some quarters regarding its previous gym advertisement that portrayed two men mentally raping a woman, SAFRA has come up with a new ad.

The new gym ad aims to undo the damage done by the previous ad that objectified the woman as a piece of meat.

For the new ad, a male model of minority race was chosen as it is more politically correct than using a Chinese woman as a model.

A SAFRA spokesman, Tong Xing Lian, said: “This ad is appropriate because we managed to get rid of the sexism of men ogling at a woman. Now it shows men ogling at a man, because SAFRA is a man’s organisation.”

“In NS, everybody is a man and it is all about men. Men shower with men, men sleep with men and men are taught how to die for other men.”

“This is the SAFRA spirit.”

At press time, SAFRA said they have received a call from one Lawrence Khong of FCBC.

 

Read the related article:
S’poreans marvel at SAFRA’s ingenious ad promoting rape

S’poreans marvel at SAFRA’s ingenious ad promoting rape

S’poreans marvel at SAFRA’s ingenious ad promoting rape

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They get its message loud and clear.

Photo stolen from here

Photo stolen from here

Singaporeans from all walks of life are clapping their hands and nodding their heads signalling profound comprehension.

This after they saw the advertisement put up by SAFRA promoting its gym and rape culture.

Qiang Jian Fan, a local, said: “I understand what this ad means. It shows that the woman must train hard so that she can successfully defend herself against rapists, like the two men in the picture.”

“If not, it is her fault.”

Other Singaporeans take a more contrarian view of the ad.

Lai Zhuo Ai, another Singaporean, said: “This ad shows that men must train hard so that they can rape more.”

However, not everyone is of the same opinion.

Qu Ni De, another local, said: “I think this is SAFRA’s way of showing its middle finger to AWARE for causing the Purple Light song to be banned from camps.”

 

Read how this story developed:
SAFRA releases new gym ad targeting men, undoes sexism of previous ad

Somewhat related SAFRA crap:
SAFRA magazine EPIC FAIL, says 49th birthday