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OMGTel stays ahead of telco pack with innovative Microsoft Word logo

OMGTel stays ahead of telco pack with innovative Microsoft Word logo

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Much innovates.

Reader contribution

This is the real OMGtel logo

This is the real OMGtel logo

Consistel subsidiary, OMGTel, has recently rolled out a logo pushing the frontiers of technology and graphic design.

Comprising of the letters “O”, “M” and “G” in multicoloured Impact font, placed in front of a gradient-filled rhombus, this lively logo has taken the Internet by storm.

“Ask Jeeves informed me that this style of graphic design is the latest ‘hip’ and ‘fly’ thing,” said designer Lao Gu Dong.

“Its multiple gradients really push the frontiers of graphic technology. To tell you the truth, my computer almost overheated when I had to switch from Microsoft Word to Microsoft Paint,” he said.

When questioned about his font choice, Lao said: “I was taken aback when I was entrusted with the responsibility of designing the logo for what might be Singapore’s fourth telco. I scrolled through the list of Word 98 fonts to find one with an impact. You can imagine my surprise when I found one which was literally called Impact.”

OMGTel spokesperson, Jin Oh Biang, said: “I’m glad that Lao came through at this critical moment. It must have been incredibly difficult to visualise such a futuristic and stylish logo. The various colours of the gradients represent our commitment to landlines, pagers, as well as that new technology, cellular phones.”

“The logo has definitely furthered our brand recognition and popularity locally. After the launch, one of the most common reactions to our logo has simply been ‘OMG’.”

 

OMG indeed:

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