Tag Archive | "bait and switch"

The Sunday Times getting cheeky using suggestive journalism

The Sunday Times getting cheeky using suggestive journalism

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Classic bait and switch.

In The Sunday Times recently, the front page showcased this awesome sexy athlete picture with a suggestive headline:
hardest-thing-in-sports

Wow wow wee wow so sexy!

 
 

And then the real article inside (a.k.a. anti-climax):
hardest-thing-in-sports-02

 
 

Your face when you see the actual article:
dozing-off
Why so grey and so many words?