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SMRT to invest in 4th telco in S’pore to ensure reliability of train breakdowns

Posted on 16 April 2015

OMG branding will achieve synergy with current train faults.

singtel-omgtel

Transport operator SMRT has announced it may invest up to $34.5 million in Singapore’s fourth telcos to derive synergies from dabbling in both transport and media.

Singaporeans from all walks of life who like to take public transport because cars are for rich people said they are happy that SMRT will be able to lend their transport oeprating expertise, or lack of, to the newest telco.

One Singaporean, Mei You Ling, said: “I’m sure SMRT, with their stellar transport operating record, can ensure a telco do their job marginally well by enraging the population-at-large with spotty service on a regular basis, but not provoke the populace enough to start a revolt.”

“It is also heartening to see SMRT contributing more to ensuring the train breakdown reliability is improving by investing in non-transport competencies.”

Other Singaporeans said the OMG branding will work well for SMRT and the fourth telco as it is set to ride on the frequent train breakdowns.

Stranded commuters will be expected to exclaim “OMG not again” every time there is another train fault.

 

 

 

 

 











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Wang Pei can be considered a new citizen of Singapore. She has been here all her life, just that her environment's changed beyond recognition.

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