New Nation donates $0.50 to Straits Times charity account

Posted on 31 May 2012

New Nation’s editors are donating half a dollar in total for SPH’s Volkswagen auction.

This is the first time the current affairs alternative news site is contributing to charity.

The largest donor of the amount, Mr Belmont Lay, is contributing $0.30 with Mr Fang and Mr Lee splitting the rest of the sum equally.

The annual SPH Volkswagen auction is in its sixth year. Volkswagen donates a car each year and this year, it is donating a Volkswagen CC (1.8 TSI) worth $107,500, which is slightly less than the current COE price in the open category ($86,889).

All the proceeds from the auction will go towards sponsoring one-year subscriptions to ST for some 1,000 low-income families. A yearly subscription to the ST costs about $300.

Said Mr Lay: “We at New Nation are delighted to donate fifty cents for the first time to help the Straits Times increase its subscriber base. If ST goes bust, we’ll have no one to make fun of.”

“We want to help young journalists in Singapore find a job: keeping ST alive is the only way to do it because of the media monopoly.”

The ST is no stranger to dangling goodies to increase its readership. According to a Nielsen Media Index Report released in November last year, ST readership declined 1.1% from the year before, which is a loss of roughly 20,000 readers from its readership of 1.842 million in 2010.

In response, the ST — which New Nation regards as the gold standard of journalism — held a lucky draw to new subscribers in January this year, dangling $80,000 worth of gold stuff.

The traditionally straight laced, objective paper has also been exploring unconventional strategies as of late, venturing into satire.

Over 100 aspiring young jokers attended The Straits Times Media Club Camp on Tuesday, and were tasked with creating ‘publications with purpose’. Among the ideas were a weekly aimed at mocking the PAP titled Shut Up And Read and another championing Singapore’s rising porn stars called Taboo Mouth.

Pissed with what the Straits Times is doing? Donate to the Singapore Children’s Society instead. Find out more!

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- who has written 2685 posts on New Nation.

Wang Pei can be considered a new citizen of Singapore. She has been here all her life, just that her environment's changed beyond recognition.

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  • TonyTanChicken

    ”The largest donor of the amount, Mr Belmont Lay, is contributing $0.30
    with Mr Fang and Mr Lee splitting the rest of the sum equally.”

    LOL!!!!!!!!!!!!!!!!!!!!

  • WhereYouWantMyEmail

    According to a Nielsen Media Index Report released
    in November last year, ST readership declined 1.1% from the year
    before, which is a loss of roughly 20,000 readers from its readership of
    1.842 million in 2010.

    The figure could be worst if not for PAP government stat boards, hospitals, SAF camps all subscribing…
    Me? I read TRE, TOC & NN enuff liao…