Outrage over outrage over MCYS ad

Posted on 29 February 2012

Advertisement was not even offensive enough to make headlines, claims Internet savvy crowd.

By The Social Guru

The Ministry of Community Development, Youth and Sports recently launched a campaign to promote social work as a worthy career choice but has since drawn flak from some members of the public-at-large over the poor taste in the depiction of one particular advertisement.

The print advertisement shows a social worker playing with the balls of a pair of amputees with the word “Hopeless” printed boldly across it.

However, more than a dozen people, who consider themselves to be part of the Internet savvy generation, said that the MCYS advertisement controversy has been overblown and any offence supposedly caused wasn’t exactly a slam dunk case.

One Internet savvy spokesperson, said there were definitely other more unpleasant and controversial things that would seriously require the proper display of outrage.

He said: “Have the people who feel outraged come across more salient material that is truly meant to stir feelings? Such as the 1998 book Rape of Nanking by Iris Chang that chronicles the brutal invasion and slaughter of Chinese people during WWII by the Japanese?”

He continued: “If they truly feel outraged at this instance with the MCYS ad, I think they would fly into a blinding rage and set all Toyotas on fire and stop eating sushi for this lifetime after they’ve read Chang’s book.”

When interviewed, more than 20 people claimed to be unaware that any outrage had been experienced although they have seen the advertisement, while more than 600 people approached on the street said they were unaware of any MCYS campaign to attract more social workers.

A further 4,000 people claim to not know what MCYS means, among which 56 of them made a bad guess saying that it is an acronym that stood for “Motorcyclists”.

When asked about the supposed high tolerance of the Internet savvy crowd, one self-proclaimed Gen X hipster said: “I’ve watched Two Girls One Cup on several occasions, each time eating a different type of food: Durian, muah chee, Nestum cereal, yam paste, almond paste, peanut paste and tau suan, and I’ve managed to hold them all down.”

He also said while offering to replay Daniel Pearl’s video for the fourteenth time: “I don’t feel outraged at all because, or else, I’ll spend my whole life feeling outraged at everything that happens.

“But I think the orphaned puppies after the Remy Ong incident quite poor thing, that case…”, he said, before breaking out in sobs and looking agitated.

One conspiracy theory has emerged though: The supposed outrage is part of the marketing ploy to attract attention as such ministry-led campaigns have generally fallen on deaf ears and will on any normal day make a compelling case for the waste of taxpayers’ money.

But what’s a solution to all this outrage and more that is to come in the future?

The Gen X hipster said: “The people feeling peeved should consider buying underwear that is one size bigger next time.”

Read the previous article by The Social Guru about the misguided nature of this recent campaign by MCYS to attract social workers.

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Wang Pei can be considered a new citizen of Singapore. She has been here all her life, just that her environment's changed beyond recognition.

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