30% of voters are sceptical, but not politically cynical

Posted on 08 October 2011

Survey shows this group of voters are more politically knowledgeable.

The sceptical but non-cynical voter has been described as a non-mainstream media consumer who is more likely to be male, more educated, have more household income and younger.

A survey, conducted by the Institute of Policy Studies that polled 2,000 voters who cast their ballots at the recently concluded General Election in May, showed that 30% of these voters are sceptical consumers of information, but are interestingly, not politically cynical.

This group of information-consumers expressed less trust of the mainstream media, but also perceived blogs, Facebook and Twitter as not always fair.

They are not politically cynical because they care to stay engaged and are not distrustful of politicians’ motives and do believe that what they do can make a difference through their understanding of the process and participation.

This group is termed the non-mainstream media demographic by the researchers. This label coined by the researchers is for a group that tended to be young, male, more educated and come from a household with more household income.

However, it is also noted in the research that the online and offline participation of the non-MSM demographic is overall still low in absolute terms.

This article is a 60-second reduction of the original article published in The Straits Times on Oct. 5 (below).

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