And the top Singapore celebrity on Facebook is…

Posted on 14 July 2011

The answer is not something you would totally expect.

By Terence Lee

WOULD you believe me if I told you that Malay actor Aaron Aziz is the most popular Singapore celebrity on Facebook, and that the runner-up is not even close?

I couldn’t believe my eyes either, but numbers don’t lie.

According to Famecount — a UK-based website that tracks the social media popularity of celebrities, brands, and icons — Aaron Aziz is the undisputed winner in the online popularity contest, weighing in at a staggering 874,471 fans.

By comparison, cutesy Chinese pop duo By2 has 374,425 fans, while — I hate to say this — politician Nicole Seah, in third place, has “only” 105,159 fans.

What about founding father Lee Kuan Yew, the modern architect of Singapore, without which the country would be a slum? A paltry 91,064 fans.

Looks like Aaron Aziz is a god in some quarters, although certainly not in my universe. In fact, he hardly registered in my mind at all, save for his starring role in local police drama Heartlanders.

My best guess is that his smokin’ good looks and acting chops must have won over many fans across the Causeway in Malaysia.

The adoration has even landed him a starring role in a Malaysian action film (aptly called KL Gangster) that makes the Singapore film industry look absolutely lame by comparison (see trailer):

Come to think of it, the notion of entertainers trumping all other personalities in Internet popularity isn’t new at all.

Lady Gaga (40 million fans) and Justin Bieber (32 million fans), for instance, totally put US President Barack Obama (22 million fans) to shame. Even if you add his wife Michelle, who has 6 million fans, the power duo would still not be able to withstand the wave of Bieber Fever infecting teenage minds everywhere.

That’s what a billion-dollar marketing campaign and a cool hairdo can do for you these days.

This post was written by:

- who has written 81 posts on New Nation.

Terence is an online media nut that is obsessed with writing and publishing on the Internet. Recently, he took up photography to expand his repertoire, and hopes to learn videography soon. He has worked in both online and print publications such as The Straits Times, Today, Mind Your Body, The Online Citizen, and Funkygrad. He is currently the assistant editor with SGEntrepreneurs, a website that covers entrepreneurship in Singapore and Asia. Terence can be found on LinkedIn and Twitter.

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