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PAP, WP found seats in parliament despite putting out least content on Facebook, Twitter

PAP, WP found seats in parliament despite putting out least content on Facebook, Twitter

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Rate of Facebook updates did not translate into votes.

Should the PAP mourn the loss of one GRC and one SMC? Now we know that even if they put up 10 million Facebook updates, they would still have lost six seats. Should have prevented housing prices from exploding...

Despite putting up only 47 posts on the PAP Facebook page, the incumbent managed to win 81 out of 87 seats in parliament.

The PAP took a decentralised new media approach this election in which its electoral candidates individually engaged with voters.

It is, however, arguable that this shouldn’t even be considered an approach in the first place.

It appeared more as a last resort.

The Workers’ Party, on the other hand, put out 102 posts, with a larger proportion of them, compared to other parties, consisting of photos.

There are three non-scientific principles that can be drawn from these results:

Primo, gerrymandering still works.

Secundo, pictures speak louder than words.

Tertio, do the grunt work and walk the ground because new media only gives you false hope.

This article is a 60-second reduction of the original article published in The Straits Times on Oct. 5 (below).

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