Tag Archive | "Outfluencer"

Deep down inside, S’poreans know M1, StarHub & Singtel all equally suck

Deep down inside, S’poreans know M1, StarHub & Singtel all equally suck

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They are all one and the same.

SingTel fire at Bukit Panjang on Oct. 9, 2013

SingTel fire at Bukit Panjang on Oct. 9, 2013

Singaporeans from all walks of life have nodded their heads collectively and quietly reaffirmed one another’s belief and inherent knowledge that actually all three telcos in Singapore — Singtel, M1 and StarHub — equally suck.

This was after the recent brouhaha where the Singtel CEO had to publicly apologise to both M1 and StarHub for appointing Gushcloud, a so-called influencer company, to write poor reviews to smear the rival telcos.

Singaporeans from all walks of life, who are immune to advertising nonsense and put off by inane influencers who in reality are not influential, said they know deep down inside Singtel, M1 and StarHub are all one and the same.

One Singaporean, Tua Pao Xian, said: “Let’s go back to October 2013 when a fire at the Singtel facility in Bukit Panjang caused outages and disruptions to phone, cable television and Internet services offered by StarHub and M1 as well.”

“It is clear from this instance that all three telcos rely on the same infrastructure. The only thing that is different about them is how their logos have different colours and shapes.”

“If one of their services suck, it is most certainly the case that the other two suck as well because they are using the same fibre cables and facilities.”

starhub-outage

m1-outage

See Baey Man, another local who is disgruntled with all three telcos but whose hands are tied, said: “And when other countries, such as South Korea, are already talking about 5G, we are still here debating about 4G and upgrading infrastructure.”

“All three telcos embody the worst of the rentier economy: The customer is treated like a paying serf to be milked.”

“Everything is chargeable and comes with a price.”

“Customers are not idiots. We know. We accept the circumstances because there is no other way around it.”

 

Lapses = Commit suicide:

S’poreans request Singtel, Gushcloud management to commit hara-kiri

 

 

 

 

 











New Nation launches Outfluencer Network Advertising™, by and for people without influence

New Nation launches Outfluencer Network Advertising™, by and for people without influence

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Finally, advertising by nobodies for nobodies.

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outfluencer-network-tm

Press Release

Watch out, ladies and gentlemen, because here comes the latest advertising network to take Singapore by storm.

Singapore’s only almost real news website New Nation has launched a brand new groundbreaking media product called Outfluencer Network Advertising™ on Feb. 4, 2015.

The term “Outfluencer” is a brand new marketing term created out of thin air, so there is nothing like it that has been conceived until now.

In short, Outfluencer Network Advertising™ will rely on Outfluencers who are, in reality, similar to Influencers in being nobodies, except that Outfluencers know that they do not have influence and have a hard time convincing others.

The best part? Outfluencers won’t act like they are convincing even if they are given a lot of money — like how Influencers will.

Outfluencer Network Advertising™ executive director, Wang Pei, said Outfluencers aim to nudge the online advertising industry to the next level of banality, which will only serve to increase authenticity: “Since there are so many useless people and nobodies acting as Influencers, we need to break away and differentiate Outfluencers from the rest of them by making it clear that Outfluencers are like Influencers, except more honest because they know that they suck at this spreading the word thing but don’t pretend that they don’t.”

The strategy for Outfluencer Network Advertising™ will be simple: Crowdsource everyday regular people who have no influence to provide honest reviews of products and services to be read by other everyday regular people who have no influence.

This will ensure authenticity as there is no need to sugarcoat and upsell anything. It is a case of What You See Is All There Is. Nobodies convincing nobodies.

Outfluencers preferably should not have any track record of sampling and reviewing products and services. They should avoid having a following.

Outfluencers will be recruited via a vast network — basically anyone on Facebook and Twitter — where anyone who looks in need of social media friends will be randomly messaged to ask if they are keen to review something.

Merchants with products and services to advertise can contact Outfluencer Network Advertising™ at [email protected]

 

Do you have more questions?

Here is a handy cut-out-and-keep guide to questions pertaining to Outfluencer advertising.

Frequently Asked Questions.

Who is an Outfluencer?

An Outfluencer is an Influencer who knows he or she does not have much influence.

In other words, an Outfluencer is you and me, a nobody: Anyone who has no particular identifiable talent, like Influencers, but who knows their opinion is not important.

 

Who can be an Outfluencer?

Anyone. There are no age or dietary restrictions.

Basically, anyone who is not self-conceited or an Influencer. Outfluencers are nobodies.

 

Why be an Outfluencer?

It is the same as asking why be Catholic or Christian or Chinese. You just are.

 

What’s the difference between Influencers vs Outfluencers?

Influencers are people without discernible talent but who think they can influence other people because they think they can sway others with their own opinions, when in fact, no one cares.

Outfluencers are those without discernible talent and who cannot influence others but do not believe for a second they can sway other people’s opinions, because no one cares.

 

Will Outfluencers get paid?

Yes, there will be profit-sharing if there are clients and merchants who wants products or services reviewed.

 

Why should I trust Outfluencers?

They are the most authentic voices out there as they can be anybody, unlike Influencers, who are known to pretend they can sell products or services. Outfluencers don’t even need to pretend. They are nobodies.

 

Is this Outfluencer thing a joke?

No. But it can be pretty damn funny.

 

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Product description: Always wondered what kind of air New Nation writers breathe? Why not try some of New Nation’s hot air? Produced and packed fresh daily!

Email [email protected] if you’d like to buy one jar of New Nation hot air, yours for only S$29.90.

new-nation-hot-air

Outfluencer review: “Isn’t this the Ikea jar?”
Wendy Koh, 28, Banking Executive

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