Tag Archive | "irony"

Breakfast Network apologises for libel a week after offering Journalism Masterclasses

Breakfast Network apologises for libel a week after offering Journalism Masterclasses

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Goes into Guinness Book of Records for fastest letter served on a S’porean website.

breakfast-network

Click on brochure to open in full size. This is a free public service announcement by New Nation to promote the Journalism Masterclasses by Breakfast Network. Getting sued for libel not guaranteed. Individual results differ.

Click on brochure to open in full size. This is a free public service announcement by New Nation to promote the Journalism Masterclasses by Breakfast Network. Getting sued for libel not guaranteed. Individual results differ.

Oh the irony.

Breakfast Network, a writing platform that is the brainchild of veteran scribe, Bertha Henson, has been served a piping hot lawyer’s letter.

This after the Singaporean website – the latest to join the online fray – published a libelous article about something to do with dodging taxis.

And exactly one week after Breakfast Network officially went pro and launched its Journalism Masterclasses.

That cost $3,000 for six hours.

Breakfast Network has since apologised. For the libel.

However, those signing up for the journalism masterclasses said they are not spooked by this libel incident.

One person interested in the class said: “If my parents can afford $3,000 for me to attend, my parents can afford to pay for any damages I cause with my writing.”

Another said: “After I go for the masterclass, I will know how to do journalism. And then I can join SPH. And leave.”

This libel incident also comes two weeks after Breakfast Network wrote that New Nation should not anyhow accuse other people.

And then now they anyhow accuse other people.

Why like that?

Irony loh.

The Straits Times dabbling in irony?

The Straits Times dabbling in irony?

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New strategy to boost falling newspaper readership?

In an interesting twist of events, it appears that Singapore’s favourite leading broadsheet, The Straits Times, is pulling out all the stops to reverse the trend of falling newspaper readership.

These days, anyone can be forgiven for thinking that the broadsheet is getting readers to spot inconsistencies and incongruities in its reporting and headline-writing to achieve virality online.

This is one of the latest examples on May 22, 2012:

Inconsistency. We have some.

It is not known how effective this campaign will be or it has been given full approval by the news producers.

However, sources not close to the management believe this novel approach might not work too smoothly as the newspaper already has a history of being incongruous.

One such anonymous source said: “In the last five odd decades, they have already been the most inconsistent by constantly failing to report news and perspectives that truly reflect the concerns of average Singaporeans.”

This latest development has done nothing to rattle Singapore Press Holdings share prices, which closed at $3.80 a piece.

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