He has succeeded where many Internet content providers have failed.
Singaporeans from all walks of life, particularly those with blogs or manage some online website but do not make much money from their Internet endeavours, are clapping their hands loudly as they shake their heads in amazement at the same time.
This after Prime Minister Lee Hsien Loong successfully unlocked the cash value of blog posts written about him by CPF blogger Roy Ngerng, that could potentially net him a figure anywhere between S$100,000 and S$250,000 or more.
Yong Dian Nao, a Singaporean online content producer, said: “Never in my wildest dreams did I think Internet content can be monetised or even be valuable, but yet, the prime minister has shown that it is not only entirely possible to make money online, it is possible to make a lot of money online from blog posts.”
“This flies in the face of the notion that badly written, incoherent and largely unintelligible Internet content is junk and valueless. Whoever said that must be eating his words now.”
Other Internet scribes said even though PM Lee’s approach of monetisation is unorthodox, it showed that there is a future for poorly-written web content as they can make big money and provide employment for related industries like law, the judiciary and national media outlets.
Shang Fa Ting, another website content maker, said: “A lot of companies and smart people have spent countless hours trying to figure out how to monetise all the web traffic and eyeballs but to no avail.”
“And here comes along PM Lee, who is not even a digital native, to figure out the road map for giving misguided and folly-ridden writing a premium.”
“I hope PM Lee’s approach to unlocking cash value in blog posts will go viral, for the lack of a better term, and it will be industry practice sooner than later, and this will allow others who write online to allow the monetisation of their content by other people.”