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ST to break up into morning, night editions, doubling circulation instantly

Posted on 06 November 2013

Measure taken after it was revealed daily circulation has fallen by 10 percent the last decade.

straits-times

The Nielsen Media Index Report 2013 has just released their numbers and The Straits Times print circulation figure is deflating.

At the start of 2001, 390,363 printed copies of ST were in circulation daily.

In 2012, circulation for printed versions of ST shrunk to 355,700.

Responding to queries from his own reporters about how he was planning to deal with this problem without resorting to mass retrenchment, ST editor Torrent Hernandez said: “We will double circulation by printing half of The Straits Times in the morning and the other half in the evening, and distributing the paper once in the morning and once in the evening.”

“We will go from 355,700 to slightly more than 700,000 copies a day.”

His reporters stood rooted in silence and nodded sagely and did not have any follow-up questions, which is typical, as he ran away.

 

 

 

 

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- who has written 2685 posts on New Nation.

Wang Pei can be considered a new citizen of Singapore. She has been here all her life, just that her environment's changed beyond recognition.

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  • Hen Hao Xiao

    actually this is what TNP does during on Champions LEague days.. MOrning & Noon edition (only difference is 3-5 pages of football) kinda retarded cuz I read Goal.com, 1 minute after match end, full report & replay..
    btw, if New Nation got print edition, I will buy :)