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NEA encourages minority races to fight dengue

Posted on 18 June 2013

Chinese say thank you.

The National Environment Agency has put out a new ad in the newspapers encouraging minority races to fight dengue:

Singapore got no Chinese

Singapore got no Chinese

Chinese Singaporeans interviewed said they are heartened by the ad’s message.

Hua Ren, a Chinese Singaporean, said: “It is clear who NEA thinks is responsible for keeping Singapore dengue-less.”

“Or who might be at fault.”

The ad’s targeting message has also won kudos from the professional sector.

Jiang Hua Yu, a creative director in advertising, who is Chinese, said: “The message is well-crafted and targets its audience very well, showing who should stop leaving their pails lying around with stagnant water.”

However, there are more than one way to read the message.

Another Singaporean Chinese, Zhen Chee Na, said: “Maybe NEA believes that dengue will only affect the Chinese in Singapore. So the minority races are the only ones left to clean up.”

This post was written by:

- who has written 2685 posts on New Nation.

Wang Pei can be considered a new citizen of Singapore. She has been here all her life, just that her environment's changed beyond recognition.

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