Successful NDP campaign was successful

Posted on 10 August 2012

You know a national day campaign has been successful when even the most anti-establishment website in town publishes a muted editorial about the greatly exaggerated demise of His Leeness and has yet to bash the PAP about it.

Internet chatter has been abuzz for a few days now since IZ Reloaded, a video producer at R3Load Network, tweeted about the fragility of what was formerly the most hated PAP man online.

Retweets and retweets about the retweets later, even a fruit seller at Tekka market got wind of the rumour that His Leeness — now according to unnamed RC members and not only the interwebs — was in fact dead and his body in deep freeze somewhere, waiting for the cabinet to announce the bad news after or during national day celebrations.

You’ve got to give it to this brother for creating suspense successfully (any ad agencies looking for campaign manager??). From a leak, he then tweeted about being under a gag order and even got a brainwave to throw some heroic imagery with a reference to Batman.

Closer to the parade, he continues teasing his audience about The Death by speculating about the dress code of the newscasters. Btw, thanks for retweeting us yah. 😉

And then the man himself appears.

And of course, the rumours came to bite him back in the arse.


The result? A successful NDP campaign and skyrocketing ratings for Mediacorp.

So if you find yourself kissing the portrait of His Leeness and yelling out “SHOW SOME RESPECT TO YOUR FOUNDING FATHER, ASSHOLE!” to ill-informed netizens that missed out on this particular campaign, you know who to thank.

Update Aug. 10, 9:00 p.m. : This article has been blogged about by Mr Brown!

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Joey is an intern at New Nation. He hopes to be as funny as Belmont one day and get laid at least twice a month.

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