The Straits Times dabbling in irony?

Posted on 22 May 2012

New strategy to boost falling newspaper readership?

In an interesting twist of events, it appears that Singapore’s favourite leading broadsheet, The Straits Times, is pulling out all the stops to reverse the trend of falling newspaper readership.

These days, anyone can be forgiven for thinking that the broadsheet is getting readers to spot inconsistencies and incongruities in its reporting and headline-writing to achieve virality online.

This is one of the latest examples on May 22, 2012:

Inconsistency. We have some.

It is not known how effective this campaign will be or it has been given full approval by the news producers.

However, sources not close to the management believe this novel approach might not work too smoothly as the newspaper already has a history of being incongruous.

One such anonymous source said: “In the last five odd decades, they have already been the most inconsistent by constantly failing to report news and perspectives that truly reflect the concerns of average Singaporeans.”

This latest development has done nothing to rattle Singapore Press Holdings share prices, which closed at $3.80 a piece.

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- who has written 2685 posts on New Nation.

Wang Pei can be considered a new citizen of Singapore. She has been here all her life, just that her environment's changed beyond recognition.

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  • Andy

    that way……the name SHIT TIMES is getting more & more appropiate……..