Super gracious Straits Times to pocket money raised in charity auction

Posted on 31 May 2012

In return, they’re giving 1000 low-income families much more: One year’s worth of ST and free knowledge.

Straits Times logic: Low-income families don't need money. They need newspapers.

One thousand needy families are about to have their lives turned around as they receive the gift of the century: One year’s worth of free subscription to The Straits Times.

This is going to happen after ST is expected to auction off a sponsored Volkswagen car for more than its $107,500 price tag, with the winning bidder announced after July 15.

That money raised will be channeled into ST, which then decides that the less-privileged require newspapers.

ST editor Warren Fernandez was quoted as saying about this marketing drive and assistance to the low-income families: “We want to give the young in these families a precious gift: access to information and a window to the world and all its possibilities. That will help them get ahead in life. We sincerely believe a daily copy of the ST delivered to their homes will do that.”

Some of the low-income families spoken to, agree that ST will provide the necessary head start.

Ms. Jin Kia See, a 30-year-old mother of a pair of boy-girl twins, said: “Learning the ins and outs of the Greek crisis and Malaysian politics is invaluable for Xiao Ming. It will undoubtedly serve him well during his PSLE.”

She also said: “My girl, Xiao Hua, will also learn practical lessons. She will know about voting for and serving the PAP.  She can then marry a high-flying civil servant and get out of poverty.”

The high quality of ST is also praised for its consistent standard.

Char Kai Lan, a 40-year-old housewife who stays in a rental flat, thanked ST for being a “high-quality newspaper”.

She said: “ST is a high quality newspaper. That’s why I use it to wrap vegetables, as it is thick and absorbent.”

The mother of seven also said: “Lianhe Wanbao is the worst quality newspaper, by the way. Too much colouring.”

ST has even raised the standard of living incrementally for some, even before its free giveaway.

A recent ST convert, 65-year-old retiree, Zhou Gou, said: “Now that I subscribe to ST, my dog no longer suffers from incontinence everywhere around the house.”

“It knows exactly where to pee and poop.”

The subscription fee for ST is $300 annually.

Pissed with what the Straits Times is doing? Donate to the Singapore Children’s Society instead. Find out more!

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- who has written 2589 posts on New Nation.

Wang Pei can be considered a new citizen of Singapore. She has been here all her life, just that her environment's changed beyond recognition.

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